Transformers is a 2007 American
science fiction action film based on the
Transformers toy line. The film, which combines
computer animation with
live-action, is directed by
Michael Bay, with
Steven Spielberg serving as executive producer. It stars
Shia LaBeouf as
Sam Witwicky, a teenager involved in a war between the heroic
Autobots and the evil
Decepticons,
two factions of alien robots who can disguise themselves by
transforming into everyday machinery. The Decepticons desire control of
the
AllSpark,
the object that created their robotic race, with the intention of using
it to build an army by giving life to the machines of Earth.
Megan Fox,
Josh Duhamel,
Tyrese Gibson,
Jon Voight,
Anthony Anderson and
John Turturro also star, while voice actors
Peter Cullen and
Hugo Weaving voice
Optimus Prime and
Megatron respectively.
Produced by
Don Murphy and
Tom DeSanto, they developed the project in 2003 and DeSanto wrote a
treatment. Steven Spielberg came on board the following year, hiring
Roberto Orci and
Alex Kurtzman to write the screenplay. The
United States Armed Forces and
General Motors (GM) loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes.
Hasbro
organized an enormous promotional campaign for the film, making deals
with hundreds of companies. This advertising blitz included a
viral marketing campaign, coordinated releases of
prequel comic books,
toys and books and, as well as
product placement deals with
GM,
Burger King, and
eBay.
Despite mixed critical reaction to the radical redesigns of the
characters, and reviews criticizing the focus on the humans at the
expense of the robots,
Transformers was a box office success.
[2] It is the forty-fifth
most successful film released and the
fifth most successful of 2007, grossing approximately
US$709 million worldwide. The film won four awards from the
Visual Effects Society and was nominated for three
Academy Awards for Best Sound, Best Visual Effects, and Best Sound Editing. A sequel,
Transformers: Revenge of the Fallen,
was released on June 24, 2009, despite the film being panned by
critics, it was a commercial success and grossed more than its
predecessor. A third and final film,
Transformers: Dark of the Moon, was released on June 29, 2011, in
3-D and went on to gross over $1 billion dollars, despite mixed and negative reviews.
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